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The Insecurity of Building a Personal Brand Online
Pay no attention to the man behind the curtain!
I was on a Zoom call with Matt Gray and he was pitching his FounderOS course — the course is about building your personal brand across multiple media platforms.
Sounds like a great idea, doesn’t it? Being adored by millions and they hinge on your every word and respond to every post. But that dream seems so far away from the reality for most people who are content creators on the internet.
For just an ordinary guy who started writing on Medium, who is a decent project manager and knows only slightly more than the average Joe about internet marketing — the concept that you can add a little special sauce to a lukewarm personality and get superhuman results seems too good to be true.
If you are not ‘someone,’ and you don’t stand for ‘something,’ you will disappear into irrelevancy faster than you can blink. — Zach Pogrob
I reviewed the numbers in Matt’s cohort and there were 450 people in the program.
The webinar highlights 4–6 students as massive successes. These are the rising stars, the people who are now doing an MRR (monthly reoccurring revenue) of $10k or more and had thousands of followers. But for every winner there are losers — even if you tripled the success rate and had 20…
