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Make Me Excited to Read Your Unique Article
I want to regret not reading it.
I’m not going to read your Medium article unless you hook me in 2 seconds.
My digital life is in a perpetual state of ADD. I’m your typical internet user on a phone — I’m scrolling and clicking on and off pages all the time. Plus, I usually have five minutes or less to read an article. I’m in line at a grocery store, warming up a baby bottle, or waiting for my microwave to finish reheating my dinner.
10,000 articles are posted on Medium every day.
I need you to grab me, draw me in, and get me to the end of your story.
How does the average writer compete with all the distractions? Nicolas Cole has a good analogy for what you need to do to get readers to read your article.
I’m usually excited to eat a new bag of chips — how do we get to make your article so irresistible that I plow through the whole bag?
Good question.
Let’s explore the writing methods that will keep me engaged with your article — you can use them to help readers get to the bottom of the bag.
