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Creatives Can Learn From Fallout’s Powerful Transmedia Jackpot
The war for capturing eyeballs always changes.
“A gonzo, crazy, funny, adventure, and mindf*ck like none you’ve ever seen before.”
This is what producer Lisa Joy said about Fallout when interviewed by Collider back in 2021. And she didn’t disappoint.
Nuclear warheads rain down. They incinerate the people of Los Angeles in the first scene of Amazon’s new TV franchise Fallout.
Amazon, Microsoft, and Bethesda (the company that owns Fallout IP) also seemed to have the same precision accuracy as the VATS targeting system as they launched their transmedia campaign to support the TV show.
Transmedia storytelling is when a company uses many media platforms to sell a brand. The show’s narrative engulfs its audiences in its franchise and gives fans different stories to find.
One can use transmedia like a stim-pack to revive or extend the life of a franchise — such as Fallout.
Media domination on all platforms
Microsoft and Bethesda planned carefully for the Amazon-backed show’s impact. Now, they are reaping the rewards.
Consumers consume media through different sources: phones, computers, and TVs. Their eyes are glued to…
